Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone

Consumer Behavior Theories – Purchasing Organic Food

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Consumer internet purchasing behavior in Chile

a r t i c l e i n f o Despite the potential for e-commerce growth in Latin America, studies investigating factors that influence consumers' Internet purchasing behavior are very limited. This research addresses this limitation with a consumer centric study in Chile using the Theory of Reasoned Action. The study examines Chilean consumers' beliefs, perceptions of risk, and subjective norms about...

Direct Marketing of Fresh Produce: Understanding Consumer Purchasing Decisions

Direct marketing via farmers' markets, roadside stands, community supported agriculture (CSA) programs, and other outlets, is integral to the prosperity of many small fruit and vegetable farms. 1 Through direct marketing, producers are able to establish a closer relationship with consumers , avoid expenses associated with using a broker or wholesaler, and increase their profits (USDA-AMS, 2002a...

Factors that affect consumer trust in online shopping in Taiwan

The purpose of this paper was to examine the critical factors that affect consumer trust in online shopping environment in Taiwan. Based on the implications derived from the previous literature review, the factors affecting online trust are presented, which provide a basis for the further development model of trust in this study. The study suggests that if there are more perceived trust in onli...

How Technology-Purchasing Decisions Are Really Made Understanding How Influence Networks Affect the Success of Major Technology-Purchasing Decisions